Corporate Strategy for Tourism (Tourism and Hospitality Management Series)

Corporate Strategy for Tourism (Tourism and Hospitality Management Series)

ISBN: 9780415142045
Publisher: Intl Thomson Business Pr
Edition: 0
Publication Date: 1996-12
Number of pages: 225
  • $19.97

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DESCRIPTION

Addressing questions of corporate strategy in tourism, this text guides the reader through the areas of strategic analysis, strategic options, strategic choice and strategic implementation. Examples and illustrative theories of corporate strategy are included.

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