Corporate Diplomacy: The Strategy for a Volatile, Fragmented Business Environment

Corporate Diplomacy: The Strategy for a Volatile, Fragmented Business Environment

ISBN: 9780470848906
Publisher: Wiley
Edition: 1
Publication Date: 2003-01-06
Number of pages: 324
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DESCRIPTION

Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real-life examples illuminate the key message managers should take away from the book. It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation.

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