Corporate Communication: Theory and Practice (Suny Series, Human Communication Processes) (Suny Series, the Margins of Literature)

Corporate Communication: Theory and Practice (Suny Series, Human Communication Processes) (Suny Series, the Margins of Literature)

ISBN: 9780791420560
Publisher: State University of New York Press
Publication Date: 1994-07-28
Number of pages: 432
  • $33.91

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DESCRIPTION

Communication has become more complex as businesses compete globally. This book explores corporate communication as both a professional practice and as an academic discipline. The essays and case studies provide numerous perspectives on topics such as diversity, sexual harassment, global corporate communications, and communicating corporate culture. These essays are meant to stimulate thought and encourage additional research.

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