Contemporary Research In E-marketing (Contemporary Research in E-Marketing)

Contemporary Research In E-marketing (Contemporary Research in E-Marketing)

ISBN: 9781591408253
Publisher: Idea Group Publishing
Publication Date: 2005-07-29
Number of pages: 375
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DESCRIPTION

Contemporary Research in E-Marketing, Volume 2 builds on the intellectual capital of Volume 1 by offering a compilation of inter-disciplinary chapters on the topic of e-marketing. The Internet and the Web continue to evolve at a rapid pace, and examples of innovative applications of these technologies in the domain of marketing abound. E-marketing has become standard practice all over the world. Contemporary Research in E-Marketing, Volume 2 offers an exciting set of chapters that use different perspectives, theories and research methodologies to enrich the burgeoning e-marketing literature. Contemporary Research in E-Marketing, Volume 2, adding to an already considerable literature, enhances our understanding of this intrinsically interdisciplinary and global phenomenon.

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