Consumer Research: Postcards From the Edge (Consumer Research and Policy)

ISBN: 9780415173179
Publisher: Routledge
Edition: 1
Publication Date: 1998-01-18
Number of pages: 424
  • $21.56

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DESCRIPTION

Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:
* chronicle, composition and fabulation in consumer research
* postmodern approaches to pluralism in consumer research
* marketing in cyberspace
* poststructuralism in marketing
* semiotics in marketing and consumer research

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