Consumer Behavior I: Research and Influences (SAGE Library in Business and Management) (Pt. 1)

Consumer Behavior I: Research and Influences (SAGE Library in Business and Management) (Pt. 1)

ISBN: 9781412908412
Publisher: SAGE Publications Ltd
Edition: 1
Publication Date: 2005-09-07
Number of pages: 1272
  • $764.99

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DESCRIPTION

This landmark work contains classic and contemporary writings, including the most widely cited and influential papers that examine consumer behavior as a field of study. The first volume addresses the question: "how do we study consumers?" and provides the theoretical and historical context for the debates about consumer behavior research captured in the following volumes. The second volume examines consumer decision-making, and the third volume examines consumer socialization, concentrating particularly on studies of childhood, children and family consumer behavior.

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