Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk)

ISBN: 9780072416886
Publisher: McGraw-Hill/Irwin
Edition: 8
Publication Date: 2000-06-26
Number of pages: 704
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Hawkins offers balanced coverage of consumer behavior including psychological, social, and managerial implications. The new edition offers exciting and extremely current examples. This author team is best known for their ability to tie the topics back to marketing decision making and strategic planning.

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