Consumer Behavior and Marketing Action

ISBN: 9780538867702
Publisher: South-Western Pub
Edition: 6 Sub
Publication Date: 1998-06
Number of pages: 718
  • $19.12
  • Save $-19.12

Any used item that originally included an accessory such as an access code, one time use worksheet, cd or dvd, or other one time use accessories may not be guaranteed to be included or valid. By purchasing this item you acknowledge the above statement.


This text takes a managerial approach to consumer behavior, and is highly regarded and respected in its approach group. Specific acknowledgment and increased coverage of the macro approach is included in the new edition.

Customer Reviews

We Also Recommend