Consumer Behavior: An Applied Approach

ISBN: 9780757560347
Publisher: Kendall Hunt Publishing
Edition: 3
Publication Date: 2009-02-25
Number of pages: 638
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A text designed to involve students. Early chapters introduce key concepts in consumer behavior and consumer research. Later chapters deal with individual influences on behavior, and with social and cultural influences on consumption behavior. Continuing themes throughout are finance and economics,

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