Consumer Behavior

ISBN: 9780471613527
Publisher: Wiley
Edition: 2nd
Publication Date: 1990-03
Number of pages: 832
  • $18.56

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Noted for its superior research foundation, numerous examples, vignettes and experiential assignments, this revision features the best and most useful frameworks and marketing rules of thumb which tie concepts together, applying them to the reality of the marketer's role. Shortened, streamlined and reorganized, its visual appeal has been enhanced by numerous full-color photographs.

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