Competitive Advantage in SMEs: Organising for Innovation and Change

Competitive Advantage in SMEs: Organising for Innovation and Change

ISBN: 9780470843345
Publisher: Wiley
Edition: 1
Publication Date: 2003-04-02
Number of pages: 290
  • $21.12

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DESCRIPTION

* Draws on up-to-date empirical evident to illustrate how SMEs can become more innovative through the introduction of new products and services.
* Discusses the effective and efficient use of information technology by broadening management skills and knowledge.

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