Communicating When Your Company is Under Siege

Communicating When Your Company is Under Siege

ISBN: 9780823217830
Publisher: Fordham University Press
Edition: 2
Publication Date: 1999-03-01
Number of pages: 171
  • $94.99

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DESCRIPTION

Marion Pindsdorf's prescription to prevent a corporate disaster is: when public health and safety are involved, tell it all and tell is fast.This book is a guide for companies large and small for surviving a public crisis. It is a battle tested guide written by a veteran public relations expert that is packed with information on working with the media during a corporate public crisis. Pindsdorf uses specific cases as examples of how to and how not to handle public relations during a crisis.

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