Cases in International Marketing (2nd Edition)

ISBN: 9780131188600
Publisher: Prentice Hall
Edition: 2nd
Publication Date: 1986-04-03
Number of pages: 400
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DESCRIPTION

For senior/graduate-level courses. This volume offers a collection of cases that are multinational in scope, describe actual situations, and illustrate a broad array of timely, complex issues faced by global marketers as they take their products and services into new nations and cultures.

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