Cases in Direct Marketing (NTC Business Books)

ISBN: 9780844233222
Publisher: McGraw-Hill Contemporary
Publication Date: 1996-09-01
  • $19.87

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DESCRIPTION

"Cases in Direct Marketing" is a treasure house of actual company experiences. This wide-ranging collection of 23 cases will expand your understanding of direct marketing's capacity to revolutionize every phase of business, from product development to making sales. Every case takes you beyond the basics and tests your problem-solving skills.

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