Business to Business Marketing: Analysis and Practice in a Dynamic Environment

Business to Business Marketing: Analysis and Practice in a Dynamic Environment

ISBN: 9780324072969
Publisher: Cengage Learning
Edition: 1
Publication Date: 2001-11-15
Number of pages: 534
  • $21.48
  • Save $-21.48

Any used item that originally included an accessory such as an access code, one time use worksheet, cd or dvd, or other one time use accessories may not be guaranteed to be included or valid. By purchasing this item you acknowledge the above statement.

DESCRIPTION

Designed to prepare upper-level undergraduate and graduate business students for work in the exciting field of marketing, this text focuses on the basic principles of business marketing. Enlivened by interesting scenarios involving actual companies, people, and events within the business world, the examples serve to deepen student appreciation for business-to-business marketing while differentiating it from consumer marketing. A variety of real-world examples, based upon the authors' experience as business marketers in Silicon Valley, help to enrich the text.

Customer Reviews


We Also Recommend