Business Principles and Management

ISBN: 9780538624664
Publisher: South-Western Educational Pub
Edition: 10
Publication Date: 1996
Number of pages: 724
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Business Principles and Management 11E has combined new technology information with the sound fundamental topics needed to manage and operate a successful business. Finance, marketing, communications, and human resources are just some of the topics explored in this new text. Profiles of business leaders, challenges in the business world, and real-life scenarios are included in every chapter, bringing the world of business into your classroom. Sections on ethical and global issues make business relevant and interesting to students and readers.

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