Business Marketing Strategy: Cases, Concepts and Applications (Hardcover)

Business Marketing Strategy: Cases, Concepts and Applications (Hardcover)

ISBN: 9780256169119
Publisher: Richard D Irwin
Publication Date: 1994-12-31
Number of pages: 864
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DESCRIPTION

A collection of case studies and selected readings structured around the product life cycle. The majority of the readings are taken from the Harvard Business Review.

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