Business Marketing: Connecting Strategy, Relationships, and Learning (Asia Higher Education Business & Economics Marketing)

ISBN: 9780072865783
Publisher: McGraw-Hill/Irwin
Edition: 3
Publication Date: 2005-01-21
Number of pages: 720
  • $18.30
  • Save $-18.30

Any used item that originally included an accessory such as an access code, one time use worksheet, cd or dvd, or other one time use accessories may not be guaranteed to be included or valid. By purchasing this item you acknowledge the above statement.

DESCRIPTION

"Business Marketing", 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.

Customer Reviews


We Also Recommend