Business: Learning Guide

ISBN: 9780131006805
Publisher: Prentice Hall
Edition: 7
Publication Date: 2003-03-13
Number of pages: 736
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DESCRIPTION

This best-selling book provides readers with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation. This eighth edition focuses on the broad range of developments–economic, social, and political–re-shaping some long-established business practices. A five-part organization covers the contemporary business environment, the dynamics of managing, the principles of marketing, managing operations and information, and understanding financial issues. For individuals starting out - and continuing to compete - in the 21st century world of business.

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