Business Insights: China: Practical Advice on Operational Strategy and Risk Management

Business Insights: China: Practical Advice on Operational Strategy and Risk Management

ISBN: 9780749459918
Publisher: Kogan Page
Edition: 2
Publication Date: 2011-03-15
Number of pages: 328
  • $19.47

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DESCRIPTION

Increasingly open to foreign investment and with a burgeoning consumer market, China represents an enormous commercial opportunity – but how can businesses succeed? Business Insights: China gives readers an overview of the corporate business achievements already made in China and a comprehensive guide to the opportunities available for other businesses, wherever they are in the world.

This book differs from others by Western commentators, many of them academics without hands-on business experience.  Author Jonathan Reuvid, by contrast, has been involved in business development in China since 1984.  Citing real-life experiences of, and lessons learned by, companies who have moved into the Chinese business arena, Reuvid highlights successes and failures of operating in such a challenging market.  He offers practical advice for anyone looking to initiate or develop their business activities in China.

This second edition of Business Insights: China includes a significant focus on risk management -- operational, political and macroeconomic.  It also offers detailed information on regulations, legal guidelines, and current growth sectors.  Cautionary tales show how to avoid mistakes made by others.

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