Business and Its Environment

ISBN: 9780130925114
Publisher: Prentice Hall College Div
Edition: 0
Publication Date: 1992-07
Number of pages: 720
  • $29.36

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DESCRIPTION

Focusing on the intersection of market and non-market environments as an integrative framework, this major new text provides a managerial perspective on the important field of business and its environment, covering political, legal, and regulatory dimensions as well as increasingly important international and ethical issues. Emphasis is on the formulation of strategies for firms addressing issues in their environment.

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