Broadcast Advertising Copywriting

Broadcast Advertising Copywriting

ISBN: 9780240800370
Publisher: Focal Press
Edition: 1
Publication Date: 1989-10-10
Number of pages: 246
  • $22.94

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Provides a broad understanding of the basic techniques employed in broadcast advertising copywriting.

Elucidates rules of style for commericial writing, offers practical formulas and formats for both radio and TV, and provides abundant examples, ideas and exercises for inspiring creativity and honing skills.

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