BRANDMAPS: The Competitive Marketing Strategy Game (4th Edition)

ISBN: 9780135974513
Publisher: Prentice Hall
Edition: 4 Sub
Publication Date: 1996-08-20
Number of pages: 196
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Appropriate for advanced marketing courses. BRANDMAPSaA A is a sophisticated marketing simulation game for MS DOS personal computers that reflects a realistic approach to the complexities, uncertainties, and challenges inherent in the marketing decision-making and analysis process. To the greatest extent possible, BRANDMAPSaA A is designed to represent "reality" to the participants, rather than being just a "game."

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