BRANDMAPS: The Competitive Marketing Strategy Game (4th Edition)

ISBN: 9780135974513
Publisher: Prentice Hall
Edition: 4 Sub
Publication Date: 1996-08-20
Number of pages: 196
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Any used item that originally included an accessory such as an access code, one time use worksheet, cd or dvd, or other one time use accessories may not be guaranteed to be included or valid. By purchasing this item you acknowledge the above statement.

DESCRIPTION

Appropriate for advanced marketing courses. BRANDMAPSaA A is a sophisticated marketing simulation game for MS DOS personal computers that reflects a realistic approach to the complexities, uncertainties, and challenges inherent in the marketing decision-making and analysis process. To the greatest extent possible, BRANDMAPSaA A is designed to represent "reality" to the participants, rather than being just a "game."

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