Beyond the Business Plan: 10 Principles for New Venture Explorers

Beyond the Business Plan: 10 Principles for New Venture Explorers

ISBN: 9781137332868
Publisher: Palgrave Macmillan
Edition: 2013
Publication Date: 2013-11-08
Number of pages: 275
  • $29.85

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DESCRIPTION

This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and development through exploration and experience. 10 principles demonstrate how to respond better to uncertainty during the business development process.

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