Beyond Spin: The Power of Strategic Corporate Journalism

Beyond Spin: The Power of Strategic Corporate Journalism

ISBN: 9780787945503
Publisher: Jossey-Bass
Edition: 1
Publication Date: 1999-10-22
Number of pages: 256
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DESCRIPTION

Discover a new, strategic brand of corporate communication that cuts through today's Dilbert-esque cynicism to engage workforces, manage constant change, and align organizations. In Beyond Spin, three experts detail the techniques of corporate journalism--an ingenious communications model that hinges on open, accurate, and strategically weighted reporting inside a corporation. With practical guidelines and real-world examples from SGI, Microsoft, J.P. Morgan, and other corporations, Beyond Spin helps you equip your company with this powerful new standard of communication--one that makes the most of every communications vehicle to keep your company aligned, nimble, innovative, and fiercely competitive.

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