Annual Editions: Marketing 00/01 (Annual Editions)

Annual Editions: Marketing 00/01 (Annual Editions)

ISBN: 9780072364002
Publisher: Dushkin Pub Group
Edition: 22
Publication Date: 1999-12-15
Number of pages: 240
  • $29.35

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This reader of public press articles concerns the marketing issues of the 1990s and beyond. It focuses on research, markets and consumer behaviour, developing and implementing marketing strategies, and global marketing.

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