Advertising: Principles and Practice

ISBN: 9780132224154
Publisher: Prentice Hall
Edition: 8
Publication Date: 2008-02-11
Number of pages: 688
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Providing a foundation of definitions, concepts and relationships relevant to advertising, this book examines advertising as an integral part of the marketing strategy. Case studies and audio and video examples of key concepts are used, and an instructors manual is available.

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