Advertising: Principles and Practice

Advertising: Principles and Practice

ISBN: 9780130835710
Publisher: Prentice Hall
Edition: 5 Sub
Publication Date: 1999-12-07
Number of pages: 562
  • $16.97
  • Save $-16.97

Any used item that originally included an accessory such as an access code, one time use worksheet, cd or dvd, or other one time use accessories may not be guaranteed to be included or valid. By purchasing this item you acknowledge the above statement.

DESCRIPTION

The theme of "advertising effectiveness" has been reinforced in this creative highly readable book through Effies-oriented vignettes, best practices boxes, ethics boxes, "Inside Story" boxes and practical tips. Hands-on EOC material and video cases featuring a hot NYC ad agency reinforce the real-world/industry perspective. A campaign example and media-buying simulation are new.

Customer Reviews


We Also Recommend