Advertising and Integrated Brand Promotion: With Infotrac

ISBN: 9780324289565
Publisher: South-Western College Pub
Edition: 4
Publication Date: 2005-01-21
Number of pages: 832
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Like other aspects of business, good advertising is the result of hard work and careful planning. Creating good advertising is an enormous challenge. Imaginative and refreshingly honest, Advertising and Integrated Brand Promotion, 3e continues the tradition of providing students with a solid understanding of advertising strategy. The table of contents is designed to follow the same process that advertising agencies follow.

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