Advantage Books: Marketing Principles and Best Practices (with InfoTrac ) (Advantage Series)

Advantage Books: Marketing Principles and Best Practices (with InfoTrac ) (Advantage Series)

ISBN: 9780324305722
Publisher: South-Western College Pub
Edition: 3
Publication Date: 2005-01-27
Number of pages: 640
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DESCRIPTION

Marketing Principles and Best Practices, Advantage Edition combines the expertise of the best teachers and most accomplished scholars in marketing in a low-priced paperback text. These authors have collaborated in writing a leading-edge, contemporary principles of marketing textbook. Each chapter explains and illustrates the best practices from every facet of marketing. Without losing the distinct flavor of each contributing author, every chapter is consistent in format and pedagogy and edited by Dr. Doug Hoffman to ensure a consistent, streamlined presentation.

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