Advances in Services Marketing and Management, Volume 7 (Advances in Services Marketing and Management)

Advances in Services Marketing and Management, Volume 7 (Advances in Services Marketing and Management)

ISBN: 9780762303632
Publisher: Emerald Group Publishing Limited
Publication Date: 1998-03-01
Number of pages: 320
  • $39.52

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DESCRIPTION

Focuses on fresh ideas in services marketing and management and is committed to encouraging scholars to the area of services to pursue innovative and interdisciplinary services-related research. This series presents leading scholars who delve into services issues such as service quality, internal marketing, service design, and others.

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