Advanced Presentations by Design: Creating Communication that Drives Action

ISBN: 9780787996598
Publisher: Pfeiffer
Edition: 1
Publication Date: 2008-09-22
Number of pages: 224
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DESCRIPTION

Advanced Presentations by Design overturns much of the conventional wisdom and practice for creating presentations. Based on over 200 research studies from the fields of communication, marketing, psychology, multimedia, and law, it provides fact-based answers to critical questions about presentation design, including how to adapt your presentation to different audience personality preferences, what role your data should play and how much of it you need, how to turn your data into a story, and how to design persuasive yet comprehensible visual layouts.

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