A Preface to Marketing Management

ISBN: 9780072962161
Publisher: McGraw-Hill Higher Education
Edition: 10
Publication Date: 2005
Number of pages: 272
  • $16.98
  • Save $-16.98

Any used item that originally included an accessory such as an access code, one time use worksheet, cd or dvd, or other one time use accessories may not be guaranteed to be included or valid. By purchasing this item you acknowledge the above statement.


This text is intended to serve as an overview/framework of critical issues of marketing management. It aims to reinforce the cross-functional nature of marketing and includes material on relationship marketing as well as creativity, vision, values and strategic partnerships.

Customer Reviews

We Also Recommend